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How Content Creators and Influencers Drive Successful Fundraising for Nonprofits: A Deep Dive into their Winning Strategies
Nonprofit Alyssa Sweetman Nonprofit Alyssa Sweetman

How Content Creators and Influencers Drive Successful Fundraising for Nonprofits: A Deep Dive into their Winning Strategies

In today's digital age, content creators and influencers have become powerful allies for nonprofits looking to drive successful fundraising campaigns. By leveraging their platforms and engaging audiences, these individuals have developed winning strategies that help organizations achieve their goals. In this article, we take a deep dive into the reasons why content creators and influencers are so effective at fundraising for nonprofits and explore the strategies they use to drive success.

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Should charities pay creators to fundraise?
Nonprofit Alyssa Sweetman Nonprofit Alyssa Sweetman

Should charities pay creators to fundraise?

We are going to see an increase in paid charity activations in the influencer fundraising space. Especially as more charities are entering the space – more charities means it’s going to get competitive. But like most things it should be met with a healthy dose of nuance and balanced discussion.

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Hire an Influencer Fundraising Program Manager
Nonprofit Alyssa Sweetman Nonprofit Alyssa Sweetman

Hire an Influencer Fundraising Program Manager

Anecdotally, each charity I have worked with that invested in a program manager saw results faster than those who did not, and they saw more repeat fundraisers than those who did not. While organizations may call the role something different, the role is roughly the same across most organizations.

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